GENDER ROLES & ETHNOMETHODOLOGY
“Who says you can’t make the first move?”
Virginia Slims cigarettes campaign called for the redefining the ethnomethodology of gender.
Slim cigarettes are .”women’s cigarettes” and shouldn’t be smoked by men?
Most of the time I ride public transportation. As a result of these “travels,” I see a lot of sociology going on around me. On day at the Alameda Station, I saw a male bum ask a waiting female rider for a cigarette. The woman offered the bum a Virginia Slims cigarette. As the woman stretched out her hand to offer the cigarette, the bum took a look at the long, slim cigarette and immediately commented, “Oh, that’s a women’s cigarette, no thanks.” I was flabbergasted! Despite it’s appearance, the cigarette smoked the same and provided the same nicotine. But because the cigarette was skinny, the bum declined to take the women’s offer.
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